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You're Invited to Our Grand Opening!

northampton grand opening



Coldwell Banker Upton Massamont Realtors turns 30 this year and You're Invited to Celebrate With Us!


30 years ago Upton & May Real Estate (original name) was established in South Deerfield, Massachusetts by Steven Upton, a well known general contractor in Franklin County. His vision was to market his own condo developments and luxury single family development, but the company quickly grew to become a full service real estate firm, marketing properties throughout Franklin County.


In 1993 Christine Aubrey, managing broker, became co-owner. The company merged with the long established Massamont Real Estate in Shelburne Falls, becoming Upton-Massamont Realtors. With coverage throughout Franklin County, the company become Franklin County's #1 real estate agency. In 2002, Christine Aubrey become sole owner of Upton-Massamont, and with increasing sales in Hampshire County, she opened an office in Florence in 2004.


Then, in 2006, in a search to offer a higher level of service to their clients, Christine made the decision to become a Coldwell Banker Affiliate Company. With that affiliation, Upton Massamont became Coldwell Banker Upton Massamont and had access to the resources of a national brand.


In 2013 Coldwell Banker Upton Massamont Realtors, looking to expand their growth, opened their 4th office in Amherst. Over the next few years, in an effort to support their agents, a financial manager, transaction manager, operations/information technology director, a director of business and talent development, and a marketing director were added to the team.


Today, as always, the innovations of Coldwell Banker are unparalleled in the real estate industry. They continue to bring new technologies to the forefront including a proprietary tech tool, CBx, that allows Coldwell Banker agents to engage sellers in a discussion about the listing price of their home, the prospective buyers, where those buyers are coming from, and how Coldwell Banker will market to them.


This year, Coldwell Banker Upton-Massamont Realtors relocated their Florence office to 112 Main Street in Northampton. The new office not only has the latest in real estate technology, it will be a hub for Realtors of Coldwell Banker Upton Massamont to learn and grow their businesses, a community center offering free programs for residents to learn about the ins and outs of buying and selling a home, and so much more.


Christine Aubrey, Owner/Broker of Coldwell Banker Upton Massamont Realtors said "With the relocation and 30 year anniversary, we invite the public to join us in the Grand Opening of our new Northampton location! We are excited to share this space with the communities we serve, offering programs and events that will appeal to all."


The grand opening takes place Tuesday, May 15 from 4:30pm-6:30pm with entertainment, refreshments, and prizes.



About Coldwell Banker Upton Massamont Realtors

Coldwell Banker Upton-Massamont Realtors is an affiliated office locally owned by Christine Aubrey and has four offices in the Pioneer Valley; South Deerfield, Shelburne Falls, Amherst, and Northampton. The Coldwell Banker brand is the oldest and most established and respected residential real estate franchise system in North America and has 3,000 offices in 49 countries. Please visit to connect with a local Coldwell Banker Real Estate Agent.

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